Copywriting y redacción para despachos de abogados
En el mundo digital de hoy en día, si no apareces en las primeras posiciones de Google, es casi como si tu negocio no existiera. Incluso en profesiones como la jurídica, donde el boca a boca sigue siendo eficaz, la tendencia de futuro es que la presencia digital tenga cada vez más importancia.
El porcentaje de clientes que llegan a un determinado bufete a través de la web de la empresa crece a una velocidad de vértigo frente a otras vías más tradicionales. Por ello los servicios de copywriting, redacción de contenidos y marketing digital para abogados son cada vez más demandados. La rentabilidad de una modesta inversión en este tipo de servicios puede ser sorprendente.
¿Por qué necesitas un copywriter si ya sabes escribir?
Sin duda, la abogacía es una de las profesiones en las que más se utiliza la palabra, tanto hablada como escrita. Ya desde la facultad nos ejercitamos en la redacción y en la exposición oral, y no son pocos los juristas que destacan por una oratoria brillante.
Sin embargo, como en todo, la especialización es la clave para obtener buenos resultados. Al igual que en la práctica profesional el abogado tiende a especializarse en ciertas áreas del derecho, en el ámbito de la redacción no todo se escribe de la misma forma.
Es en este punto donde muchas webs de abogados fallan estrepitosamente. Tus potenciales clientes no entran en tu página para leer una parrafada de lenguaje jurídico o la descripción de qué es derecho administrativo o mercantil. El cliente te buscará porque tiene un problema o una duda y necesita asesoramiento. En definitiva, quiere alguien en quien confiar para resolver sus problemas.
En este sentido, un buen copywriter te ayudará a llevar a cabo una serie de tareas esenciales para dar un nuevo impulso a tu negocio:
- Definir una estrategia de comercialización y venta adecuada, en función de los puntos fuertes del bufete.
- Identificar los potenciales clientes a los que quieres dirigirte.
- Estructurar tu web de acuerdo con la estrategia definida.
- Crear textos claros y atractivos, directamente enfocados a generar ventas.
Algunos consejos para mejorar la web de un despacho de abogados
Si bien el proceso de elaboración de unos buenos textos especializados puede ser largo y exige una cierta experiencia, podemos mencionar algunos consejos que pueden ayudarte a mejorar la web de tu bufete:
- Sé breve y específico. En general, el cliente no busca florituras narrativas ni jerga profesional. Explica con una redacción sencilla en qué puedes ayudarle y por qué elegirte frente a la competencia.
- Utiliza recursos visuales y tipográficos para facilitar la lectura. Elige una fuente y tamaño de letra claros y cómodos, una buena combinación de colores, un uso adecuado de negritas, párrafos cortos, etc. No te olvides de dejar que el texto “respire”: deja espacios en blanco y unos márgenes generosos.
- No olvides las “llamadas a la acción”: incluye botones para acceder directamente a un formulario de contacto, indica si es posible acceder a una consulta gratuita y cómo hacerlo, etc. Pónselo fácil a tus potenciales clientes: muéstrales el siguiente paso.
- Si necesitas ayuda, pídela. El ritmo de trabajo de un bufete puede ser vertiginoso y quizás no puedas (o no quieras) dedicar el tiempo necesario para redactar unos buenos textos. O tal vez no sepas cómo enfocar el tono más adecuado para atraer nuevos clientes o generar confianza. Por eso, a menudo, lo más eficaz y, finalmente, también más rentable, es contar con la colaboración de un profesional especializado.
El blog como herramienta de marketing en el sector jurídico
Es probable que la web de tu despacho disponga de una sección de noticias o un blog. Cuestión diferente es si el enfoque de ese blog es el adecuado o si se actualiza con la frecuencia debida.
Aunque en este punto puedes encontrarte opiniones diferentes, mi visión en este tema es muy clara:
- El blog de un despacho de abogados no debería ser un boletín de noticias jurídicas, reseñas jurisprudenciales o comentarios técnicos. El lector que nos interesa atraer no es un colega de profesión, que, además, dispondrá de muchas otras fuentes para informarse de estas cuestiones. Nuestros mejores lectores serán aquellos que tienen un problema legal o buscan asesoramiento jurídico y, a través de una búsqueda en Google, llegan a un artículo en nuestro blog (que se ha redactado con el enfoque preciso, eligiendo las palabras clave adecuadas y optimizado para SEO).
- Un blog sin actualizar causa peor impresión que el hecho de no tener blog. Sin duda, el blog es una herramienta de marketing digital de primer orden, pero ha de utilizarse bien. Si el último artículo publicado es de hace tres años, el lector puede llevarse una impresión de dejadez, decadencia y, en general, una cierta desconfianza en el bufete.
- El tono debe elegirse cuidadosamente. Por una parte, debemos dejar de lado el lenguaje jurídico más técnico o específico, pero tampoco debemos caer en una informalidad exagerada. El cliente busca un tono cercano pero desconfiará de una excesiva familiaridad o desenfado impropios del sector.
Conclusión
En definitiva, si quieres aumentar tu presencia digital para conseguir nuevos clientes, el copywriting es una herramienta perfecta para lograrlo. Al igual que tus actuales clientes hablan por ti, también tu web lo hace, y de una forma cada vez más relevante.
Sin lugar a dudas, una web mal enfocada y con una redacción mediocre tiene un impacto negativo en tus cifras de negocio. Por el contrario, una página que cuente con buenos textos y esté dirigida a la venta hará crecer tu cartera de clientes en poco tiempo.
Si quieres que trabajemos juntos en la mejora de tu web, desde Mejores Palabras podemos ayudarte a darle el impulso que necesita. Soy licenciado en Derecho, con más de diez años de experiencia en el ámbito jurídico y actualmente me dedico a la redacción de contenido y copywriting para ayudar a empresas y profesionales a sacar el máximo partido a sus webs. Contacta con nosotros y te facilitaremos de forma gratuita y sin compromiso un informe sobre qué aspectos mejorar en la página de tu despacho.
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[et_pb_line_break_holder] --> top: 0;<!-- [et_pb_line_break_holder] --> right: 0;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> .ml-error input {<!-- [et_pb_line_break_holder] --> background: url(https://bucket.mlcdn.com/images/default/error-icon.png) 98% center no-repeat #ffffff !important;<!-- [et_pb_line_break_holder] --> background-size: 24px 24px !important;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> .ml-error .label-description {<!-- [et_pb_line_break_holder] --> color: #ff0000 !important;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> .ml-error .label-description p {<!-- [et_pb_line_break_holder] --> color: #ff0000 !important;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p,<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p:first-letter { <!-- [et_pb_line_break_holder] --> color: #ff0000 !important;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> @media only screen and (max-width: 400px){<!-- [et_pb_line_break_holder] --> .ml-form-embedWrapper.embedDefault { width: 100%!important; }<!-- [et_pb_line_break_holder] --> .ml-form-formContent.horozintalForm { float: left!important; }<!-- [et_pb_line_break_holder] --> .ml-form-formContent.horozintalForm .ml-form-horizontalRow { height: auto!important; width: 100%!important; float: left!important; }<!-- [et_pb_line_break_holder] --> .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal { width: 100%!important; }<!-- [et_pb_line_break_holder] --> .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal > div { padding-right: 0px!important; padding-bottom: 10px; }<!-- [et_pb_line_break_holder] --> .ml-form-formContent.horozintalForm .ml-button-horizontal { width: 100%!important; }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --></style><!-- [et_pb_line_break_holder] --><style type="text/css"><!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions { text-align: left; }<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent {<!-- [et_pb_line_break_holder] --> margin: 15px 0 15px 0;<!-- [et_pb_line_break_holder] --> text-align: left;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent.horizontal {<!-- [et_pb_line_break_holder] --> margin: 0 0 15px 0;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent h4 {<!-- [et_pb_line_break_holder] --> color: #000000;<!-- [et_pb_line_break_holder] --> font-family: 'Open Sans', Arial, Helvetica, sans-serif;<!-- [et_pb_line_break_holder] --> font-size: 12px;<!-- [et_pb_line_break_holder] --> font-weight: 700;<!-- [et_pb_line_break_holder] --> line-height: 18px;<!-- [et_pb_line_break_holder] --> margin: 0 0 10px 0;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent p {<!-- [et_pb_line_break_holder] --> color: #000000;<!-- [et_pb_line_break_holder] --> font-family: 'Open Sans', Arial, Helvetica, sans-serif;<!-- [et_pb_line_break_holder] --> font-size: 12px;<!-- [et_pb_line_break_holder] --> line-height: 18px;<!-- [et_pb_line_break_holder] --> margin: 0 0 10px 0;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent p a {<!-- [et_pb_line_break_holder] --> color: #000000;<!-- [et_pb_line_break_holder] --> text-decoration: underline;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent p:last-child { margin: 0 0 15px 0; }<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptions {<!-- [et_pb_line_break_holder] --> margin: 0;<!-- [et_pb_line_break_holder] --> padding: 0;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox {<!-- [et_pb_line_break_holder] --> margin: 0 0 10px 0;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox:last-child {<!-- [et_pb_line_break_holder] --> margin: 0;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox label {<!-- [et_pb_line_break_holder] --> font-weight: normal;<!-- [et_pb_line_break_holder] --> margin: 0;<!-- [et_pb_line_break_holder] --> padding: 0;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description {<!-- [et_pb_line_break_holder] --> color: #000000;<!-- [et_pb_line_break_holder] --> font-family: 'Open Sans', Arial, Helvetica, sans-serif;<!-- [et_pb_line_break_holder] --> font-size: 12px;<!-- [et_pb_line_break_holder] --> font-style: normal;<!-- [et_pb_line_break_holder] --> font-weight: 700;<!-- [et_pb_line_break_holder] --> line-height: 18px;<!-- [et_pb_line_break_holder] --> text-align: left;<!-- [et_pb_line_break_holder] --> padding-left: 25px;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .description {<!-- [et_pb_line_break_holder] --> color: #000000;<!-- [et_pb_line_break_holder] --> font-family: 'Open Sans', Arial, Helvetica, sans-serif;<!-- [et_pb_line_break_holder] --> font-size: 12px;<!-- [et_pb_line_break_holder] --> font-style: italic;<!-- [et_pb_line_break_holder] --> font-weight: 400;<!-- [et_pb_line_break_holder] --> line-height: 18px;<!-- [et_pb_line_break_holder] --> margin: 5px 0 0 0; <!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type="checkbox"] {<!-- [et_pb_line_break_holder] --> display: inline-block;<!-- [et_pb_line_break_holder] --> float: left;<!-- [et_pb_line_break_holder] --> margin: 1px 0 0 0;<!-- [et_pb_line_break_holder] --> opacity: 1;<!-- [et_pb_line_break_holder] --> visibility: visible;<!-- [et_pb_line_break_holder] --> appearance: checkbox;<!-- [et_pb_line_break_holder] --> -moz-appearance: checkbox;<!-- [et_pb_line_break_holder] --> -webkit-appearance: checkbox;<!-- [et_pb_line_break_holder] --> position: relative;<!-- [et_pb_line_break_holder] --> height: 14px;<!-- [et_pb_line_break_holder] --> width: 14px;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedMailerLite-GDPR {<!-- [et_pb_line_break_holder] --> padding-bottom: 20px;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedMailerLite-GDPR p {<!-- [et_pb_line_break_holder] --> color: #000000;<!-- [et_pb_line_break_holder] --> font-family: 'Open Sans', Arial, Helvetica, sans-serif;<!-- [et_pb_line_break_holder] --> font-size: 10px;<!-- [et_pb_line_break_holder] --> line-height: 14px;<!-- [et_pb_line_break_holder] --> margin: 0;<!-- [et_pb_line_break_holder] --> padding: 0;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedMailerLite-GDPR p a {<!-- [et_pb_line_break_holder] --> color: #000000;<!-- [et_pb_line_break_holder] --> text-decoration: underline;<!-- [et_pb_line_break_holder] --> <!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> @media (max-width: 768px) {<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsContent p {<!-- [et_pb_line_break_holder] --> font-size: 12px !important;<!-- [et_pb_line_break_holder] --> line-height: 18px !important;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> #mlb2-920138.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedMailerLite-GDPR p {<!-- [et_pb_line_break_holder] --> font-size: 10px !important;<!-- [et_pb_line_break_holder] --> line-height: 14px !important;<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --></style><!-- [et_pb_line_break_holder] --><div id="mlb2-920138" class="ml-form-embedContainer ml-subscribe-form ml-subscribe-form-920138"><!-- [et_pb_line_break_holder] --> <div class="ml-form-align-center "><!-- [et_pb_line_break_holder] --> <div class="ml-form-embedWrapper embedForm"><!-- [et_pb_line_break_holder] --> <div class="ml-form-embedBody ml-form-embedBodyDefault row-form"><!-- [et_pb_line_break_holder] --> <div class="ml-form-embedContent"><!-- [et_pb_line_break_holder] --> <h4>Suscríbete</h4><!-- [et_pb_line_break_holder] --> <p>Para recibir todos los posts y mis Mejores Palabras</p><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <form class="ml-block-form" action="https://app.mailerlite.com/webforms/submit/c7h8l8" data-code="c7h8l8" method="post" target="_blank"><!-- [et_pb_line_break_holder] --> <div class="ml-form-formContent"><!-- [et_pb_line_break_holder] --> <div class="ml-form-fieldRow "><!-- [et_pb_line_break_holder] --> <div class="ml-field-group ml-field-email ml-validate-email ml-validate-required"><!-- [et_pb_line_break_holder] --> <input type="email" class="form-control" data-inputmask="" name="fields[email]" value="" placeholder="Email"><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <div class="ml-form-fieldRow ml-last-item"><!-- [et_pb_line_break_holder] --> <div class="ml-field-group ml-field-name ml-validate-required"><!-- [et_pb_line_break_holder] --> <input type="text" class="form-control" data-inputmask="" name="fields[name]" value="" placeholder="Nombre"><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <div class="ml-form-embedPermissions" style=""><!-- [et_pb_line_break_holder] --> <div class="ml-form-embedPermissionsContent default"><!-- [et_pb_line_break_holder] --> <h4>Autorización de marketing</h4><!-- [et_pb_line_break_holder] --> <p>A mí tampoco me gusta el <em>spam</em>, así que solo usaré la información que me proporcionas en este formulario para mantenerte al día de las novedades de Mejores Palabras y hacerte llegar, de forma puntual, alguna información comercial que crea que puede interesarte.</p><!-- [et_pb_line_break_holder] --> <p>Siempre respetaré tu privacidad, por lo que te pido autorización para enviarte correos electrónicos con novedades, posts y, ocasionalmente, promociones de productos o servicios. Marca la casilla para autorizarlo:</p><!-- [et_pb_line_break_holder] --> <div class="ml-form-embedPermissionsOptions"><!-- [et_pb_line_break_holder] --> <div class="ml-form-embedPermissionsOptionsCheckbox"><!-- [et_pb_line_break_holder] --> <label><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <input type="checkbox" name="gdpr[]" value="Email" xp-if="gdpr.title"> <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="label-description">Email</div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </label><!-- [et_pb_line_break_holder] --> <div class="description" xp-if="gdpr.description">De forma ocasional podré enviarte información sobre productos o servicios que crea que pueden ser de tu interés.</div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <div class="ml-form-embedMailerLite-GDPR"><!-- [et_pb_line_break_holder] --> <p>We use MailerLite as our marketing automation platform. By clicking below to submit this form, you acknowledge that the information you provide will be transferred to MailerLite for processing in accordance with their <a href="https://www.mailerlite.com/privacy-policy" target="_blank">Privacy Policy</a> and <a href="https://www.mailerlite.com/terms-of-service" target="_blank">Terms of Service</a>.</p><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <div class="ml-form-checkboxRow ml-validate-required"><!-- [et_pb_line_break_holder] --> <label class="checkbox"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <input type="checkbox"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <div class="label-description"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <p><span style="font-size: 14px;"><strong>He leído y acepto la <a title="Política de Privacidad" href="https://www.mejorespalabras.com/politica-de-privacidad/" target="_blank" rel="noopener">Política de Privacidad</a>.</strong></span></p><!-- [et_pb_line_break_holder] --><p> </p><!-- [et_pb_line_break_holder] --><p><span style="font-size: 10px;">Responsable del fichero » Rubén Vizcaíno Pena</span></p><!-- [et_pb_line_break_holder] --><p><span style="font-size: 10px;">Finalidad » envío de mis publicaciones así como correos comerciales.</span></p><!-- [et_pb_line_break_holder] --><p><span style="font-size: 10px;">Legitimación» tu consentimiento.</span></p><!-- [et_pb_line_break_holder] --><p><span style="font-size: 10px;">Destinatarios » los datos que me facilitas estarán ubicados en los servidores de Mailer Lite, que presta los servicios de email marketing a esta web (ver <a title="política de privacidad de Mailer Lite" href="https://www.mailerlite.com/privacy-policy" target="_blank" rel="noopener">política de privacidad de Mailer Lite</a>), dentro de la UE.</span></p><!-- [et_pb_line_break_holder] --><p><span style="font-size: 10px;">Derechos » podrás ejercer tus derechos, entre otros, a acceder, rectificar, limitar y suprimir tus datos, enviando un email a info@mejorespalabras.com.</span></p> <!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </label><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <input type="hidden" name="ml-submit" value="1"><!-- [et_pb_line_break_holder] --> <div class="ml-form-embedSubmit"><!-- [et_pb_line_break_holder] --> <button type="submit" class="primary">Envíame todas las novedades</button><!-- [et_pb_line_break_holder] --> <button disabled="disabled" style="display: none;" type="button" class="loading btn btn-block"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> <img src="https://static.mailerlite.com/images/rolling.gif" width="20" height="20" style="width: 20px; height: 20px; margin: 0 auto; display: block;" border="0"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --> </button><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </form><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> <div class="ml-form-successBody row-success" style="display: none"><!-- [et_pb_line_break_holder] --> <div class="ml-form-successContent"><!-- [et_pb_line_break_holder] --> <h4>¡Muchas gracias!</h4><!-- [et_pb_line_break_holder] --> <p>Te has suscrito a nuestra lista de correo.</p><!-- [et_pb_line_break_holder] --> <p>Deberás confirmar tu suscripción a través del correo que te hemos enviado.</p><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --> </div><!-- [et_pb_line_break_holder] --></div><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] --> function ml_webform_success_920138() {<!-- [et_pb_line_break_holder] --> var $ = ml_jQuery <!-- [et_pb_line_break_holder] --> jQuery;<!-- [et_pb_line_break_holder] --> $('.ml-subscribe-form-920138 .row-success').show();<!-- [et_pb_line_break_holder] --> $('.ml-subscribe-form-920138 .row-form').hide();<!-- [et_pb_line_break_holder] --> }<!-- [et_pb_line_break_holder] --></script><!-- [et_pb_line_break_holder] --><img src="https://track.mailerlite.com/webforms/o/920138/c7h8l8?v03ee2804ef2f008535475a5d62f02f94" width="1" height="1" style="max-width: 1px; max-height: 1px; display: block;" border="0"><!-- [et_pb_line_break_holder] --><script src="https://static.mailerlite.com/js/w/webforms.min.js?v03ee2804ef2f008535475a5d62f02f94" type="text/javascript"></script>